Relentify CRM vs Alto by Vebra: Which Is Better for Letting Agents?
Alto by Vebra has been a fixture in UK letting agent offices for years. But if you're evaluating your CRM options in 2026, you're probably asking the same question many agents are: is Alto still the right choice? Here's where Relentify CRM vs Alto becomes a real conversation—because the answer has shifted.
Alto—now part of the MRI Software family (the latest in a series of ownership changes that would confound a corporate genealogist)—is a capable lettings platform. It manages properties, tenants, compliance, and tenancy lifecycles. It does what it was built to do. But there's a difference between capable and efficient, and that gap has widened. Many Alto users report dated interfaces, per-user pricing that penalises growth, and the perpetual uncertainty that comes with ownership upheaval.
Relentify CRM is different. Built in 2026 specifically for the modern lettings market, it offers unlimited users, a fast interface designed for speed, and pricing that doesn't bloat as your team grows.
Let's break down how they actually compare.
Pricing: Where the biggest gap emerges
Alto's pricing is opaque—the vendor doesn't publish rates publicly, which is standard in enterprise software but frustrating if you're budgeting. Based on reported figures from users, Alto charges per user with annual contracts locked in. A small agency with four staff might pay £200–£320 per month. A larger agency with ten staff could hit £800–£1,200 monthly.
Relentify CRM costs £49 per month flat. Unlimited users. Month-to-month contract. That same four-person team pays £49. Hire a fifth agent tomorrow? Still £49. Scale to ten people? Still £49.
For a letting agency managing thousands in monthly rents, this pricing difference compounds. Over a year, the gap between Alto (£2,400–£3,840 for a four-person team) and Relentify (£588) is substantial enough to hire an additional employee or reinvest in client service.
| Comparison | Relentify CRM | Alto by Vebra |
|---|---|---|
| Monthly cost (4 agents) | £49 | ~£200–£320 |
| Cost per extra user | £0 | £50–£80 |
| Contract | Month-to-month | Annual |
| Setup fee | None | Varies |
| Portal syncing | Included | Included |
Alto's per-seat model made sense in 2012. In 2026, it feels misaligned with how small agencies operate—especially lean teams that scale unpredictably.
Core features and management
Both platforms handle the fundamental lettings workflow: property listings, applicant matching, viewing management, tenancy creation, rent tracking, arrears management, compliance documents, and renewals.
| Feature | Relentify CRM | Alto |
|---|---|---|
| Property listings & syncing | ✓ | ✓ |
| Applicant matching | Automated | Automated |
| Viewing scheduling & reminders | ✓ | ✓ |
| Full tenancy lifecycle | ✓ | ✓ |
| Rent collection & arrears tracking | ✓ | ✓ |
| Right-to-rent & gas safety checks | ✓ | ✓ |
| Key management | ✓ | ✓ |
| Maintenance request routing | ✓ | ✓ |
| Compliance deadline reminders | ✓ | Limited |
| Tenancy renewal management | ✓ | ✓ |
On paper, they're equivalent. The real difference: how you interact with these features. Relentify's interface was built to minimise clicks. Alto's has been rewritten several times as ownership changed, leaving it functional but dense in places where it shouldn't be.
When you open a property dashboard in Relentify, you see what you need—no more, no less. The same applies to viewings, tenancies, and contact history. Agents consistently report finishing admin 20–30 minutes earlier each day. Over a year, that compounds.
Compliance tracking illustrates the difference: both platforms track right-to-rent checks, gas safety, electrical safety, EPC ratings, and deposit protection. But Relentify adds automated deadline reminders and a colour-coded dashboard (green for compliant, amber for due within 30 days, red for overdue). Given the legal exposure of missed lettings compliance—and the fines that accompany it—this alone justifies migration for many agencies.
Portal syncing works similarly for both. Relentify syncs bidirectionally with Rightmove, Zoopla, and OnTheMarket without the legacy menu navigation required in Alto. This sounds minor until you're troubleshooting a sync failure at 5pm on a Friday.
User experience and workflows
Interface: Alto's layout reflects its evolution through multiple owners. Navigation sometimes requires six clicks for a three-click task. Relentify was built from scratch with a single principle: minimise friction between the agent and the action. Agents working through Relentify's interface finish their day faster.
Reporting: Alto provides standard reports—property stock, pipeline, revenue, team activity—but customisation is limited. Most queries require spreadsheet exports.
Relentify includes real-time dashboards for metrics that matter:
- Pipeline visibility: Offers, pending, viewings, conversion rates at a glance
- Revenue by landlord: Which portfolios are most profitable
- Void period analysis: How long properties sit empty (the cost driver most agents miss in Alto)
- Team performance: Viewings per agent, tenancies closed, average rent achieved
- Custom reports: Ad-hoc queries without exporting
For an agency owner, this is material. You see your business clearly—no spreadsheet required, no ten-minute data export.
Mobile access: Alto offers native iOS and Android apps. Relentify is fully responsive web-based—agents access everything from any device without a separate app. This avoids app update bugs and works perfectly from a site visit where only a browser is available.
Onboarding: Alto's setup involves dedicated migration support and training, which can stretch to weeks. Relentify is self-service; most agencies import data and send viewings within one day. Live chat support is available for any stumbling blocks.
Integration and flexibility
Alto integrates with Goodlord for referencing and various maintenance platforms. (See how Relentify compares to Goodlord for a feature breakdown.) The integration options exist but haven't expanded significantly.
Relentify CRM integrates natively with Relentify's accounting, helpdesk, and task management tools. For agencies that want property management, accounting, and operations on one unified platform, this native integration eliminates the need for third-party connectors. If you need additional integrations, Relentify's API is documented and accessible through Zapier and similar platforms.
Contract lock-in: Alto requires annual commitments—you're pledging twelve months upfront. Relentify is month-to-month. If it doesn't work out, you can leave with 30 days' notice. (In practice, churn is negligible, but the optionality matters.)
Ownership uncertainty: Alto has been bought and sold multiple times. Each acquisition brought questions: Will they still develop this? Will prices jump next year? Are they abandoning the small-agency market? These aren't paranoid questions—they've been answered with "yes" before. Relentify is independently built with a published roadmap focused on the UK property market. No acquisition surprise is coming.
How to choose
Stay with Alto if:
- Your team has years of muscle memory in the system and migration risk outweighs savings
- You have custom integrations that only Alto supports
- Your vendor relationship is strong and you trust the current ownership's direction
Switch to Relentify if:
- You want a faster, cleaner interface for daily work
- You're frustrated by per-user pricing that scales with headcount
- You need reporting that doesn't require a spreadsheet
- You want monthly flexibility instead of annual lock-in
- You'd prefer one platform for CRM, accounting, and helpdesk—see how Relentify stacks up in comparisons with Jupix, Reapit, and AgentOS
Frequently Asked Questions
Will my Alto data migrate cleanly to Relentify? Yes. Relentify imports property data, contacts, tenancy histories, and landlord portfolios. Viewing schedules and completed tenancies import as historical records. Portal links are re-established during setup. Most agencies complete the migration in one working day using self-service import tools.
Does Relentify sync with Rightmove and Zoopla like Alto? Yes. Relentify syncs bidirectionally with Rightmove, Zoopla, and OnTheMarket—properties, availability, and updates flow automatically. The setup is simpler than Alto's and sync failures are rarer.
What if I use a specific referencing provider or accounts package? Relentify integrates with Goodlord for tenant referencing and common accounting software. For niche integrations, Relentify's API is documented. Most agencies find the built-in connections cover their core stack; for the rest, Zapier bridges the gap.
Can I scale from two staff to ten without changing my CRM? Yes. Relentify's flat-rate pricing means you add people without per-seat costs. By the time you're at five agents, Relentify will have paid for itself through seat savings alone compared to Alto.
How responsive is Relentify's support? Live chat is included and typically responds within an hour. A knowledge base covers setup and workflow questions. For letting agents, this is a step above Alto's support, which can involve email queues and slower turnaround.
Does Relentify have a mobile app? No separate native app, but the web interface is fully responsive and works perfectly on phones and tablets. You can pull up a viewing schedule, add notes, or check compliance from anywhere without maintaining a separate app.
Why is Relentify so much cheaper than Alto? Relentify's model is simpler: one platform, one price, no per-seat surprises. We don't have the legacy acquisition overhead that inflates Alto's costs. Relentify is built specifically for letting agents—not a generic platform retrofitted for property—so every feature targets real agent workflows rather than selling unused complexity.
Is there a long-term contract? No. Month-to-month only. If Relentify doesn't work for you, you can leave with 30 days' notice. In practice, the monthly churn for letting agents is negligible, because those who try it tend to stay.
The bottom line
Alto by Vebra is a legitimate lettings CRM that has earned its place in thousands of agency offices. It does the job. But doing the job and doing it efficiently are different standards, and the efficiency gap has widened as Alto's interface has aged and competitors have emerged.
Relentify CRM delivers comparable core features with a cleaner, faster interface, better reporting, and pricing that rewards growth instead of penalising it. For agents paying £200+ monthly or frustrated by dated software, the comparison is straightforward: more for less.
For more lettings software comparisons, check out how Relentify compares to Street.co.uk.
Try Relentify free for 14 days. Import your data, see your properties in the new system, and run a live viewing schedule. If it works—and the odds are in your favour—you've found a better platform at a lower cost. If it doesn't, your Alto data is untouched, and you've lost nothing but an afternoon.