Relentify CRM vs Jupix: Features, Pricing, and Flexibility Compared
If you're an estate agent evaluating CRM software, you've probably heard of Jupix — and you're definitely wondering whether it's worth the cost. Jupix, now part of MRI Software, has dominated the UK market for years. But Relentify CRM offers a modern alternative that delivers comparable features, unlimited users, and pricing that doesn't require a spreadsheet to calculate. Let's compare them on features, pricing, and flexibility — the three things that actually matter when you're choosing software that'll live on your screen eight hours a day.
Pricing: Where the Real Difference Shows
This is where the conversation usually starts (and sometimes ends).
Jupix operates on per-user pricing with annual contracts. Exact costs vary by reseller, but the figure you'll hear most: £60–100 per user per month. For a five-person agency, that's £300–500 monthly. Add in annual setup fees and you're looking at a significant line item.
Relentify CRM costs £49 per month flat. Same five-person team. Same 25 users if you want them. One invoice.
Here's the math: A ten-person agency on Jupix typically pays £600–1,000/month. On Relentify, it's £49/month. Over a year, that's a saving of £6,600–11,900 — which, as one of our customers noted, is exactly what they were spending on unnecessary integrations to make Jupix talk to their other tools.
| Feature | Relentify CRM | Jupix |
|---|---|---|
| Pricing model | Flat monthly | Per-user |
| Base cost | £49/month | ~£70–100/user/month |
| Contract | Rolling monthly | Annual |
| Setup fee | None | Varies |
| Unlimited users | Yes | No |
Jupix's per-user model makes sense if you're a large regional agency. For independent agents and small lettings firms, it's overkill.
Core Features: What Estate Agents Actually Need
Both platforms cover the fundamentals. Property listings, sales pipeline, lettings management, applicant matching, viewing scheduling, offer tracking, compliance tracking — they're both competent here. The question is whether you're paying for features you'll never use.
Jupix goes deep on chain management for sales transactions — particularly valuable if you're doing high-volume residential sales with complex chains. Its property management module extends into block management and commercial property. Useful if you actually do that work. If you don't, it's just cost.
Relentify CRM is built specifically for lettings and sales agents. It includes the property essentials, but it shines on the lettings side: automated compliance deadline tracking, rent collection monitoring with arrears alerts, void period analysis, and tenancy lifecycle management. Everything you see in the interface was designed by asking "What does a lettings agent actually need?" not "What does our enterprise suite do?"
Both platforms connect to Rightmove, Zoopla, and OnTheMarket. Portal feed management is comparable — list, update, remove properties from the CRM without logging into three browser tabs separately.
For compliance tracking, which matters particularly for lettings firms managing tenant data, the ICO has guidance on retention periods that both platforms help you stay within. Relentify's compliance deadline tracker nudges you when retention deadlines are approaching — useful when you're managing 50+ tenancies.
Contact Management, Reporting & Speed
Jupix's contact records are detailed and include activity tracking and relationship history. The interface works, but it's built around a desktop workflow — lots of clicks to find what you need.
Relentify CRM's contact management is faster. Find a landlord, see their full communication history (emails, calls, notes, documents), segment your list, and set up automated follow-ups. The interface is built for speed, which matters when you're juggling a portfolio of 200+ properties.
On reporting, both offer dashboards covering pipeline, revenue, team performance, and property stock. Jupix's reports are comprehensive but often need configuration to show what you actually want. Relentify's reports come pre-built — pipeline status, conversion rates, revenue by landlord, void analysis — and accessible without a training session. Custom reports can be created in minutes, not hours.
Where Relentify Pulls Ahead
Modern Interface, Faster Onboarding
Jupix's interface has been updated, but it still carries the DNA of an older desktop platform. New users typically need several days of training. Less tech-savvy team members can struggle with the learning curve.
Relentify CRM's interface is intuitive. Most agents pick it up in a few hours. This is worth emphasizing: when you hire someone mid-month, they're productive on Relentify the next day. On Jupix, they're still finding the contact field.
Mobile That Actually Works
Jupix's mobile experience works (the web interface shrinks) but wasn't optimized for phones. Viewing notes on site is possible but clunky.
Relentify's responsive design works on phones and tablets without compromise. Full functionality, native feel. Agents who manage viewings need this — particularly when you're outside an empty property and the interface isn't fighting you.
Contract Flexibility
Jupix requires annual contracts. Sign it, and you're committed for 12 months. Relentify CRM works on monthly rolling terms. Start when you're ready, leave if it doesn't fit — no penalty. In a market where agents are evaluating tools constantly, this matters.
Native Integration Ecosystem
If you use other Relentify products — Accounting, Bookings, Helpdesk, Tasks — everything talks natively. No connectors. No Zapier. One platform, one login, one data model. (Note: 'holistic platform' is enterprise-software for 'one app instead of seven'.)
Jupix integrates broadly through MRI Software's ecosystem, which is useful if you're already in that world. If you're piecing together your own stack, Relentify's approach is simpler.
When Jupix Actually Makes Sense
Jupix isn't a bad platform. It's just not always the right one.
If you're a mixed sales and lettings agency doing significant chain management, Jupix's sales-side depth is there. Chain tracking for complex transactions with multiple parties and multiple completion dates is more mature.
If your organization already uses other MRI Software products, switching to Jupix makes sense — same UI language, integrated ecosystem.
If you need block management or commercial property tools, Jupix has built those out. Relentify is focused on residential sales and lettings, so this isn't our lane.
For everyone else — independent agents, lettings specialists, small agencies — Jupix is an expensive platform built for a more complex use case than you probably have.
How Relentify Compares to Other CRMs
We've compared Relentify to other platforms in your space. You might want to look at how we stack up against Reapit, AgentOS, Arthur Online, Street.co.uk, and Alto by Vebra if you're evaluating multiple options. If you're also considering broader business platforms, Salesforce and Zoho CRM appear in many shortlists, though they're enterprise-scale overkill for most agents.
Frequently Asked Questions
Can I migrate my data from Jupix to Relentify?
Yes. Most Jupix data exports to CSV cleanly (properties, contacts, tenancies, transactions). Our team can walk you through the import — it typically takes a few hours. We'll help you set up mappings so your custom fields land in the right place. No data loss, no manual re-entry of 500 landlords.
Do I need training to use Relentify CRM?
Most teams don't. The interface is designed to feel familiar — your contacts list looks like your contacts list, your pipeline like your pipeline. New hires generally pick it up in 2–3 hours of actual use. If your team is large or you use Relentify across multiple products (accounting + CRM + helpdesk), we offer optional onboarding sessions — but they're not required.
What if we have a unique workflow Relentify doesn't support?
We can usually accommodate it. Custom fields, automated workflows, integrations with other tools — most requests are doable. We've built for estate agents specifically, so the default setup handles 90% of workflows out of the box. For the remaining 10%, talk to our team about what you need.
Can I use Relentify if we do both sales and lettings?
Absolutely. Relentify CRM handles both. The lettings side is particularly strong — compliance tracking, rent collection, void analysis — but sales pipeline, offer management, and basic chain tracking all work. If you're 50/50 sales and lettings, Relentify covers you well. If you're 80% sales with complex multi-chain transactions, Jupix may have deeper tools for that specific scenario.
How does pricing work if we grow?
It doesn't change. Five people or 50 people, the price is £49/month. Your team can have as many user logins as you want — no per-seat surprise. Jupix's pricing scales with headcount, which is fine if you're planning rapid growth but less ideal if you're unsure about long-term size.
Is Relentify compliant with UK lettings regulations?
Yes. Data is held in UK data centers, encrypted in transit and at rest, backed up daily. We comply with GDPR and ICO guidance on data retention. For lettings firms, tenant data is sensitive — we don't store it in the US or outside your control. We also align with ARLA Propertymark's standards for lettings software. If you need evidence of compliance (liability insurance, Data Processing Agreements, etc.), we have that documented.
What happens if we cancel?
No exit fees. No data lockdown. We'll export everything — your contacts, properties, transactions — in whatever format you need. You own your data. That's the principle.
What makes Relentify different from Jupix beyond price?
Relentify was built from the ground up as a cloud platform designed for how modern agents actually work. Jupix evolved from desktop software over time. We invest in speed and simplicity — the interface doesn't require training, mobile works properly, and onboarding takes hours, not weeks. If you're a solo agent or a small team, that difference compounds. You're not paying for enterprise depth you don't need, and your team spends less time learning and more time selling or letting properties.