
The Complete Guide to Estate Agent KPIs and Performance Metrics
You cannot improve what you do not measure. This guide covers the KPIs that every estate agency should track and how to use them to drive better performance.
The Relentify Blog
Thoughts on business, finance, property, and the technology that powers them.

You cannot improve what you do not measure. This guide covers the KPIs that every estate agency should track and how to use them to drive better performance.

Journal entries are the manual adjustments that keep your books accurate. Here's when you need them and how to create them correctly.

HubSpot is one of the world's most popular CRMs, but a generic CRM cannot match a purpose-built property platform. Here is why estate agents should think twice before choosing HubSpot.

Why using an integrated business platform is faster, cheaper, and less error-prone than managing a patchwork of separate tools.

Customer satisfaction surveys are the most direct way to measure how your support team is performing. Learn how to design, deploy, and act on CSAT data.

AI auto-reply answers routine questions instantly, day and night. Here is how it works, what it handles well, and where human agents still shine.

A practical guide to creating a structured interview process that helps small businesses hire better, reduce bias, and make consistent, defensible hiring decisions.

For recruitment agencies, timesheets are not just an admin task — they are the foundation of pay, billing, and margin management. Here is what to look for.

Appliances, meters, and utilities are often overlooked in property inventories. This guide covers how to document them properly and why it matters.

Complaints are inevitable in property management. How you handle them defines your agency's reputation. A CRM ensures every complaint is tracked, escalated, and resolved professionally.

Invoicing international clients introduces currency complexity. Here's how to handle exchange rates, accounting, and payments correctly.

Goodlord streamlines the lettings transaction process, but it is not a full CRM. Here is how it compares to Relentify CRM, which covers the entire lettings lifecycle.

What changes when your business enters its second year, and the strategic shifts you need to make to move from survival to sustainable growth.

A customer portal lets clients submit tickets, check status, and find answers without contacting your team. Here is how to set one up effectively.

A well-structured knowledge base deflects support volume and helps customers find answers on their own. Here is how to build one that actually gets used.

How to write job descriptions that attract qualified candidates, including structure, language, salary transparency, and the common mistakes that drive good applicants away.

Understanding the true labour cost of each project is essential for pricing, profitability, and planning. Here is how to use timesheet data to calculate it.

Without a property inventory, landlords face an uphill battle in deposit disputes. These real-world scenarios show what happens when the evidence is not there.

Viewings are where tenancies are won or lost. A structured approach to scheduling, conducting, and following up on viewings maximises your conversion rate.

Claiming mileage expenses correctly saves tax and avoids HMRC enquiries. Here's everything you need to know about rates, rules, and keeping proper records.

Arthur Online focuses on property management for landlords and agents. Here is how it compares to Relentify CRM, which combines property management with a full CRM and business platform.

A practical approach to tracking, auditing, and controlling your software subscriptions so you stop paying for tools you no longer use.

Not every conversation in a ticket should be visible to the customer. Learn how to use side conversations and internal notes to collaborate without confusion.

Transferring a chat to another agent is sometimes necessary, but it can be done well or badly. Here is how to make handoffs feel seamless rather than frustrating.